In the article Ms. Irina Ozolina discusses controversial issues related to the implementation of prohibitory injunctions as a measure to protect intellectual property rights. The author draws attention to the effectiveness of this measure in comparison to other measures provided for by the Civil Code of the Russian Federation, as well as to the problems of burden of proof distribution arising in practice from the principle of the inadmissibility of abstract prohibitory injunctions for the future in disputes about exclusive rights infringement.