On May 19, the «Russian Agricultural Policy: Product Safety and Quality» Summit was held in Moscow. It became an important platform for discussing support for the agro-industrial complex by the state and businessmen, the development of the meat- and poultry industry and export opportunities in today's realities.
«Zalesov, Timofeev, Gusev & Partners» acted as an expert partner of the event.
Maria Makhlina, partner and head of the patent department, discussed the topic of «Effective intellectual property protection in the meat and poultry industries and issues to be considered before entering the market» in the session «How to create a selling brand in the poultry and meat industries».
In her speech, Maria spoke on the following topics:
Which objects can receive legal protection in the meat and poultry industries;
The common mistakes of manufacturers when entering the market;
Is registration required for brand protection and when to register;
Design protection: what exactly and how to protect;
What can and cannot be patented?;
Who is the author/applicant?;
What timeframes need to be taken into account when developing an intellectual property protection strategy;
How to organize work within a company;
A practical checklist for protecting intellectual propert.
We thank the event organizers, our colleagues and experts for the excellent opportunity to discuss pressing issues of intellectual property in the agricultural sector.